Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
The new MacBook Air with M5
The most popular MacBook just got faster. Learn more about the new MacBook Air with M5 chip. Learn more: https://apple.co/4l8R4qr “Let’s Start” by Fela Kuti: https://apple.co/letsstart #MacBookAir #MacBook #Mac #AppleLaunch Welcome to...
YouTube
Meet iPhone 17e: A Powerful iPhone at a Great Price
Meet iPhone 17e. Powerful A19 chip, 48MP Fusion camera, Ceramic Shield 2, 256GB starting storage, long battery life, Apple Intelligence, USB-C connectivity, fast MagSafe charging, and more. All for a lot less. Learn more: https://apple.co/...
YouTube
Introducing iPad Air with M4
Introducing the new iPad Air, boosted by the powerful M4 chip, with all-day battery life, Apple Pencil Pro precision, a stunning Liquid Retina display, and seamless multitasking. iPad Air makes light work of everything. Learn More: https:/...
YouTube
Add an extra layer of protection by locking apps. Tip from Sibele at the Apple Store. #Shorts
#iPhone #iPhoneTips #LockApps #AppleStore
YouTube
Block out the noise with Voice Isolation. Tip from Eden at the Apple Store. #Shorts
#iPhone #iPhoneTips #VoiceIsolation #AppleStore
YouTube
iPhone 17 Pro: Smart Group Selfies
Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame. So everyone can fit in with ease. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https:/...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
