Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Introducing iPhone Air, a powerful new iPhone with a breakthrough design
Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.
Apple services deliver powerful features and intelligent updates to users this fall
With the release of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26, Apple is enhancing its services with powerful new features.
watchOS 26 delivers more personalized ways to stay active and connected
Apple today previewed watchOS 26, offering a beautiful new look and even more intelligence for a more personalized experience.
Apple elevates the iPhone experience with iOS 26
Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day.
Latest Apple Intelligence videos
193 published videos
YouTube
World Surf League x Apple: How Apple Watch Changed Pro Surfing
See how Apple Watch handles the world’s most volatile sporting arena, helping pro surfers stay informed and in control on the Championship Tour. This is Apple at Play. Learn more about Apple Watch: https://apple.co/4meEXH7 “Catching Ligh...
YouTube
Share audio with friends with two sets of AirPods. Tip from Garryn at the Apple Store.
#AirPods #AirPodsTips #AudioSharing #AppleStore
YouTube
AirPods Pro 3 starring Vini Jr. (Music Edit) with the world’s best in-ear Active Noise Cancellation
The world’s best in-ear Active Noise Cancellation removes up to 2x more noise than AirPods Pro 2 for the most immersive listening experience ever. Learn more about AirPods Pro 3 at https://apple.co/4dS8Lsk "Illegal Hit (Edit)" by Yttling...
YouTube
Automatically sort your grocery list in Reminders. Tip from Nathan at the Apple Store.
#iPhone #iPhoneTips #Reminders #AppleStore
YouTube
AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation
The world’s best in-ear Active Noise Cancellation removes up to 2x more noise than AirPods Pro 2 for the most immersive listening experience ever. Learn more about AirPods Pro 3 at https://apple.co/4dS8Lsk #AirPods #AirPodsPro3 #ViniJr...
YouTube
Apple’s next big step for Siri and iPhone
Introducing Siri AI in iOS 27, with more power than ever. Transform your images with next-generation AI. Create photorealistic imagery for wallpapers, Contact Posters, and backgrounds across the system in Image Playground. Use a more conver...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
