Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Introducing iPhone Air, a powerful new iPhone with a breakthrough design
Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.
Apple services deliver powerful features and intelligent updates to users this fall
With the release of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26, Apple is enhancing its services with powerful new features.
watchOS 26 delivers more personalized ways to stay active and connected
Apple today previewed watchOS 26, offering a beautiful new look and even more intelligence for a more personalized experience.
Apple elevates the iPhone experience with iOS 26
Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day.
Latest Apple Intelligence videos
216 published videos
YouTube
Apple Creator Studio: Watch Jungle make 11 music videos in 4 days
YouTube
Apple Creator Studio: Watch Jungle make 11 music videos in 4 days
YouTube
Never forget an assignment with Reminders. Tip from Sam at the Apple Store.
#iPhone #Reminders
YouTube
Introducing Madden NFL 27 Apple Arcade Edition
Madden NFL 27 Arcade Edition is here. All the big hits. All the big plays. None of the in-app purchases. This is the game you love. Now playable everywhere across iPhone, iPad, Mac, Apple TV 4K, and Apple Vision Pro. Learn more: https://ap...
YouTube
Show off your work with Desk View. Tip from Kylie at the Apple Store.
#MacBook #MacBookTips #College #AppleStore
YouTube
Get sorted for college with Roxie from the Apple Store.
#iPadTips #PencilPro #College #AppleStore
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
