Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Turn your AirPods into a camera remote for iPhone. #Shorts
@hackphonex demonstrates how to turn your AirPods into a camera remote for your iPhone. Here’s how it’s done ⬇️ • In Settings, open your AirPods options toward the top of the list • Scroll down and tap Camera Remote, then tap Press Once...
YouTube
Convert currency with Calculator. Tip from Indiana at the Apple Store. #Shorts
#iPhone #iPhoneTips #Calculator #AppleStore
YouTube
Get everyone in frame with Camera Remote on Apple Watch. Tip from Nathan at the Apple Store. #Shorts
#iPhone #AppleWatch #CameraRemote #AppleStore
YouTube
Shot on iPhone 17 Pro | Chinese New Year - Glad I Met You: Backstage with Ke Ming | Apple
Fellow pet lover Ke Ming takes us behind the scenes of “Glad I Met You” to reveal what it’s like on set with the crew, the animators, and iPhone 17 Pro. Shot on iPhone 17 Pro. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://...
YouTube
Shot on iPhone 17 Pro | Chinese New Year - Glad I Met You | Apple
A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family. Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Ye...
YouTube
Add your ID to your iPhone. Tip from Garryn at the Apple Store. #Shorts
#iPhone #iPhoneTips #DriversLicense #AppleStore
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
