Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Introducing iPhone Air, a powerful new iPhone with a breakthrough design
Apple today debuted the all-new iPhone Air, the thinnest iPhone ever made, with pro performance.
Apple services deliver powerful features and intelligent updates to users this fall
With the release of iOS 26, iPadOS 26, macOS Tahoe 26, tvOS 26, visionOS 26, and watchOS 26, Apple is enhancing its services with powerful new features.
watchOS 26 delivers more personalized ways to stay active and connected
Apple today previewed watchOS 26, offering a beautiful new look and even more intelligence for a more personalized experience.
Apple elevates the iPhone experience with iOS 26
Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps users rely on every day.
Latest Apple Intelligence videos
172 published videos
YouTube
Customize your Home Screen. Tip from Garryn at the Apple Store. #Shorts
#iPhone #iOS26 #CustomizeApps #AppleStore
YouTube
Get detailed dimensions with the Measure app. Tip from David at the Apple Store. #Shorts
#iPhone #iPhoneTips #MeasureApp #AppleStore
YouTube
Turn screenshots into Calendar events with Visual Intelligence. Tip from Sibele at the Apple Store.
#Shorts #iPhone #iPhoneTips #VisualIntelligence #AppleStore
YouTube
A peek at some handmade magic 🪄 #MacBookNeo #Shorts
YouTube
Health with iPhone + Apple Watch
With iPhone and Apple Watch, you get science-based insights about your health. You see data on things like your heart rate, cycle tracking, cardio fitness, and sleep quality. So you can be more aware of what your body is telling you. Learn...
YouTube
Use Grid Forecast to see when the energy around you is cleaner. Tip from Indiana at the Apple Store.
#shorts #iPhone #HomeApp #GridForecast #AppleStore
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
