Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
193 published videos
YouTube
World Surf League x Apple: How Apple Watch Changed Pro Surfing
See how Apple Watch handles the world’s most volatile sporting arena, helping pro surfers stay informed and in control on the Championship Tour. This is Apple at Play. Learn more about Apple Watch: https://apple.co/4meEXH7 “Catching Ligh...
YouTube
Share audio with friends with two sets of AirPods. Tip from Garryn at the Apple Store.
#AirPods #AirPodsTips #AudioSharing #AppleStore
YouTube
AirPods Pro 3 starring Vini Jr. (Music Edit) with the world’s best in-ear Active Noise Cancellation
The world’s best in-ear Active Noise Cancellation removes up to 2x more noise than AirPods Pro 2 for the most immersive listening experience ever. Learn more about AirPods Pro 3 at https://apple.co/4dS8Lsk "Illegal Hit (Edit)" by Yttling...
YouTube
Automatically sort your grocery list in Reminders. Tip from Nathan at the Apple Store.
#iPhone #iPhoneTips #Reminders #AppleStore
YouTube
AirPods Pro 3 starring Vini Jr. with the world’s best in-ear Active Noise Cancellation
The world’s best in-ear Active Noise Cancellation removes up to 2x more noise than AirPods Pro 2 for the most immersive listening experience ever. Learn more about AirPods Pro 3 at https://apple.co/4dS8Lsk #AirPods #AirPodsPro3 #ViniJr...
YouTube
Apple’s next big step for Siri and iPhone
Introducing Siri AI in iOS 27, with more power than ever. Transform your images with next-generation AI. Create photorealistic imagery for wallpapers, Contact Posters, and backgrounds across the system in Image Playground. Use a more conver...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
