Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Announcing Apple’s next big step for Siri and iPhone
Introducing Siri AI in iOS 27, with more power than ever. Transform your images with next-generation AI. Create photorealistic imagery for wallpapers, Contact Posters, and backgrounds across the system in Image Playground. Use a more conver...
YouTube
Apple WWDC 2026 June 8: Introducing Siri AI and more
Watch the WWDC26 keynote introducing Siri AI powered by Apple Intelligence — our most personal Siri update ever. You’ll also learn about expanded trust and safety features, and improvements to iOS 27, iPadOS 27, macOS 27, watchOS 27, vision...
YouTube
Privacy on iPhone: Safari helps block data trackers
Safari helps keep data trackers off your back with state-of-the-art features that defend you against cross-site tracking, hide your IP address from known trackers, and more. Safari helps block data trackers from watching you online. It's a...
YouTube
Never miss a notification with Flash for Alerts. Tip from Sibele at the Apple Store. #Shorts
#iPhone #iPhoneTips #FlashforAlerts #AppleStore
YouTube
Apple Vision Pro: Official Trailer for Real Madrid: The Weight of Greatness
Go inside a Real Madrid Champions League match day like never before. Experience what it takes to live up to the legacy of the world’s most successful football club. Premieres May 22 only on Apple Vision Pro, where available. Book an Apple...
YouTube
Use Live Captions to follow along. Tip from Roxie at the Apple Store.
#AssistiveTechnology #Accessibility #DeafCommunity
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
