Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Meet iPhone 17e. A whole lot of durability. For a lot less. #shorts
The new value-packed iPhone 17e comes with Ceramic Shield 2 for 3x better scratch resistance. Take that, floor. #iPhone #iPhone17e #AppleLaunch #Apple
YouTube
Meet iPhone 17e. A whole lot of storage. For a lot less. #shorts
The new iPhone 17e comes with 256GB of starting storage. Which means you’ll have more space for what matters — from super-high-resolution photos to 4K videos to your favorite apps, games, and more. #iPhone #iPhone17e #AppleLaunch #Apple
YouTube
The all-new MacBook Neo
Starting at $599, four stunning colors, 13" Liquid Retina display, all-day battery life, durable aluminum design, and seamless AI. MacBook Neo is an amazing Mac at a surprising price. Battery life varies by use and configuration. Learn mo...
YouTube
MacBook Neo in Citrus #Shorts
YouTube
Hello, MacBook Neo
Starting at $599, four stunning colors, 13" Liquid Retina display, all-day battery life, durable aluminum design, A18 Pro chip, seamless AI, and Apple Intelligence. And it works like magic with your iPhone. MacBook Neo is an amazing Mac at...
YouTube
The new MacBook Pro with M5 Pro and M5 Max
Introducing the new MacBook Pro — the ultimate laptop for pros. With the new M5 Pro and M5 Max, it’s our best performance yet. Learn more: https://apple.co/4l5v7rW Original music by Antonio Sánchez: https://apple.co/antoniosanchez #Mac #...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
