Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Media Scrum #DrawnoniPad #Shorts
Hard court. Harder questions. Commissioned by Apple. #DrawnoniPad #ShotoniPhone by @samcotton “In the world of balls, a match-winning tennis ball is held in the highest regard, because it’s extremely rare for a tennis ball to make it to t...
YouTube
Top Dogs — Official Trailer | Apple Vision Pro
Get swept up in the competition of the biggest dog show on Earth with this two-part immersive doguseries, premiering January 30. Only on Apple Vision Pro. Link to schedule Apple Vision Pro demo: https://apple.co/4jQ6EGv #TopDogs #Crufts #...
YouTube
The power of Apple ProRes RAW on iPhone 17 Pro. #Shorts
Capturing video in the ProRes RAW format allows you to grade with incredible flexibility, extending your ability to adjust color, brightness, shadows and more. Here’s how you can do it ⬇️ • In Settings, tap Camera, tap Formats, then turn...
YouTube
Control your Apple Watch with a flick of the wrist. Tip from Piper at the Apple Store. #Shorts
#AppleWatch #AppleWatchTips #ControlWithGestures #AppleStore
YouTube
iPhone 17 | 3x More Scratch Resistant: Slide | Apple
All-new Ceramic Shield 2 is 3x more scratch resistant. Now on iPhone 17, iPhone 17 Pro and Pro Max. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB #iPhone17 #iPhone17Pro #CeramicShield Welcome to the off...
YouTube
Ping your iPhone with Precision Finding. Tip from Londa at the Apple Store. #Shorts
#AppleWatch #AppleWatchTips #PrecisionFinding #AppleStore
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
