Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Shot on iPhone 17 Pro | Chinese New Year - Glad I Met You: Backstage with Ke Ming | Apple
Fellow pet lover Ke Ming takes us behind the scenes of “Glad I Met You” to reveal what it’s like on set with the crew, the animators, and iPhone 17 Pro. Shot on iPhone 17 Pro. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://...
YouTube
Shot on iPhone 17 Pro | Chinese New Year - Glad I Met You | Apple
A girl, a talking dog, and a meticulously thought out scheme make up this heartwarming tale about finding family. Apple joins forces with director Bai Xue for an imaginative blend of cinematography and stop-motion to usher in Chinese New Ye...
YouTube
Add your ID to your iPhone. Tip from Garryn at the Apple Store. #Shorts
#iPhone #iPhoneTips #DriversLicense #AppleStore
YouTube
iOS26 Quick Tips in Messages. #Shorts
@ErikTollefsrud shares some great tips to use in Messages, making your chats a breeze. Here’s how he does it ⬇️ • Tap and hold the Plus icon to quickly add Photos • Quickly reply to a message just by swiping right • To add Live Stickers,...
YouTube
Translate text with Apple Intelligence. Tip from Piper at the Apple Store. #Shorts
#iPhone #iPhoneTips #TranslateText #AppleIntelligence #AppleStore
YouTube
Keep your streak and close your rings. Tip from Nathan at the Apple Store. #Shorts
#AppleWatch #AppleWatchTips #CloseYourRings #AppleStore
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
