Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
A peek at some handmade magic 🪄 #MacBookNeo #Shorts
YouTube
Health with iPhone + Apple Watch
With iPhone and Apple Watch, you get science-based insights about your health. You see data on things like your heart rate, cycle tracking, cardio fitness, and sleep quality. So you can be more aware of what your body is telling you. Learn...
YouTube
Use Grid Forecast to see when the energy around you is cleaner. Tip from Indiana at the Apple Store.
#shorts #iPhone #HomeApp #GridForecast #AppleStore
YouTube
Recycle Apple products you no longer use at the Apple Store. Tip from Indiana at the Apple Store.
#Shorts #iPhone #Recycle #RecycleatApple #AppleStore
YouTube
Apple Education: Ready for every learning opportunity
Apple devices are designed to support all the delightful teachable moments that can happen in any classroom with every kind of learner. Mac. iPad. Learn more: https://apple.co/4vNtBA3 “Dreams” by Old Man Saxon https://apple.co/dreams-old...
YouTube
dear diary… #shorts
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership