Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
MacBook Neo in Citrus #Shorts
YouTube
Hello, MacBook Neo
Starting at $599, four stunning colors, 13" Liquid Retina display, all-day battery life, durable aluminum design, A18 Pro chip, seamless AI, and Apple Intelligence. And it works like magic with your iPhone. MacBook Neo is an amazing Mac at...
YouTube
The new MacBook Pro with M5 Pro and M5 Max
Introducing the new MacBook Pro — the ultimate laptop for pros. With the new M5 Pro and M5 Max, it’s our best performance yet. Learn more: https://apple.co/4l5v7rW Original music by Antonio Sánchez: https://apple.co/antoniosanchez #Mac #...
YouTube
The new MacBook Air with M5
The most popular MacBook just got faster. Learn more about the new MacBook Air with M5 chip. Learn more: https://apple.co/4l8R4qr “Let’s Start” by Fela Kuti: https://apple.co/letsstart #MacBookAir #MacBook #Mac #AppleLaunch Welcome to...
YouTube
Meet iPhone 17e: A Powerful iPhone at a Great Price
Meet iPhone 17e. Powerful A19 chip, 48MP Fusion camera, Ceramic Shield 2, 256GB starting storage, long battery life, Apple Intelligence, USB-C connectivity, fast MagSafe charging, and more. All for a lot less. Learn more: https://apple.co/...
YouTube
Introducing iPad Air with M4
Introducing the new iPad Air, boosted by the powerful M4 chip, with all-day battery life, Apple Pencil Pro precision, a stunning Liquid Retina display, and seamless multitasking. iPad Air makes light work of everything. Learn More: https:/...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
