Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
glamour #shorts
YouTube
doesn’t matter how many screenshots you take, the desktop will keep it cute #shorts
YouTube
Meet iPhone 17e. A whole lot of battery. For a lot less. #shorts
The new value-packed iPhone 17e comes with up to 26 hours of video playback. So you can snap, scroll and stream from morning to night. #iPhone #iPhone17e #AppleLaunch #Apple
YouTube
Meet iPhone 17e. A whole lot of durability. For a lot less. #shorts
The new value-packed iPhone 17e comes with Ceramic Shield 2 for 3x better scratch resistance. Take that, floor. #iPhone #iPhone17e #AppleLaunch #Apple
YouTube
Meet iPhone 17e. A whole lot of storage. For a lot less. #shorts
The new iPhone 17e comes with 256GB of starting storage. Which means you’ll have more space for what matters — from super-high-resolution photos to 4K videos to your favorite apps, games, and more. #iPhone #iPhone17e #AppleLaunch #Apple
YouTube
The all-new MacBook Neo
Starting at $599, four stunning colors, 13" Liquid Retina display, all-day battery life, durable aluminum design, and seamless AI. MacBook Neo is an amazing Mac at a surprising price. Battery life varies by use and configuration. Learn mo...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
