Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Designing the Hikawa Grip & Stand for iPhone: an accessible accessory
Fit for every grip. Hands on with designer Bailey Hikawa as she creates the Hikawa Grip & Stand for iPhone, an accessible accessory designed for everyone, however you hold iPhone. For Audio Descriptions, click the Settings gear icon and ch...
YouTube
Accessibility: VoiceOver powered by Apple Intelligence
For those who are blind or have low vision, VoiceOver is a personal, private screen reader that tells you exactly what’s happening on your iPhone. With VoiceOver, you can easily control and navigate your screen through simple gestures and g...
YouTube
Watch Annie Choi turn her sketch into a fashion film
In partnership with Apple Creator Studio, watch Annie Choi turn her sketch into a fashion film Pixelmator Pro and Motion.
YouTube
Watch Molly Baz turn her new recipe into a video
In partnership with Apple Creator Studio, watch Molly Baz turn her new recipe into a video withPages and Final Cut Pro.
YouTube
Watch Samba Films make poetry in motion
In partnership with Apple Creator Studio, watch Samba Films make poetry in motion with Pages, Keynote and Final Cut Pro.
YouTube
Watch Ellie Dixon make her debut album in her bedroom
In partnership with Apple Creator Studio, watch Ellie Dixon make her debut album in her bedroom with Logic Pro.
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
