Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Apple — WWDC 2017 Keynote
Apple WWDC 2017. Take a look at our latest announcements. The new iPad Pro. iMac Pro. HomePod. iOS 11. macOS High Sierra. watchOS 4. Learn more: http://www.apple.com
YouTube
Designed for Shane R. — Apple (with Audio Descriptions)
View this film without audio descriptions here: http://apple.co/2pBA72z Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note. Learn more about Made for iPhone...
YouTube
Designed for Shane R. — Apple
Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note. Audio Descriptions: https://apple.co/3RjwrZG Learn more about Made for iPhone hearing aids: http://apple....
YouTube
Apple – September Event 2016
Apple Special Event. September 7, 2016. Take a look at our latest announcements. iPhone 7 and 7 Plus. Apple Watch Series 2. AirPods. http://apple.co/2cH9WNQ
YouTube
Apple – WWDC 2016 Keynote
At WWDC we made lots of major announcements. iOS 10 is our biggest release yet, with incredible features in Messages and an all-new design for Maps, Photos, and Apple Music. With macOS Sierra, Siri makes its debut on your desktop and Apple...
YouTube
Apple - March Event 2016
Check out our live event and watch the introduction of the stunning 9.7-inch iPad Pro, beautiful new bands for Apple Watch, and iPhone SE — the most powerful 4-inch phone ever. http://apple.co/1T6p59b
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
