Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Apple - September Event 2015
Check out iPhone 6s and iPhone 6s Plus, learn about the powerful iPad Pro, take a look at the new features and bands for Apple Watch, and see the premiere of the all-new Apple TV. https://www.apple.com/?cid=www-us-ytb-keysep15
YouTube
Apple - WWDC 2015
See the announcement of Apple Music, get a preview of OS X El Capitan and iOS 9, and learn what’s next for Apple Watch and developers.
YouTube
October Event 2014
Get a first look at iMac with Retina 5K display and iPad Air 2. Learn about the release of OS X Yosemite. And follow every moment of the special event at Town Hall on the Apple campus. http://www.apple.com/?cid=www-us-yt-oct2014-key
YouTube
Apple — September Event 2014
From the launch of Apple Watch to the arrival of iPhone 6 to a live performance from U2, this is an event not to be missed. http://www.apple.com/live/2014-sept-event/ 7:01 - iPhone 6 and iPhone 6 Plus 43:11 - Apple Pay 57:06 - Apple Watc...
YouTube
Apple - WWDC 2014
Watch as Apple previews iOS 8 and OS X Yosemite — all-new and more powerful than ever versions of the operating systems for iPhone, iPad, and Mac — at WWDC 2014. http://www.apple.com/?cid=www-us-yt-wwdc2
YouTube
Apple Special Event. October 22, 2013.
Watch the introduction of iPad Air, iPad mini with Retina display, and incredible new versions of iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote at this special live event. 1:35 Event
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
