Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Apple Card Design
This is Apple Card. Titanium, laser-etched, no numbers, and no fees. A new kind of credit card. Coming this summer. Be one of the first to get Apple Card: https://apple.co/Apple_Card Audio Descriptions: https://youtu.be/D0z3I8nMizY
YouTube
March Event 2019 — Apple
Apple Special Event. March 25, 2019. Introducing Apple TV+, Apple Card, Apple News+, and Apple Arcade. 1:03:30 — Introducing Apple TV+ Apple TV+ is a new streaming service with original stories from the most creative minds in TV and film...
YouTube
October Event 2018 — Apple
Apple Special Event. October 30, 2018. Check out all the new updates for iPad Pro, MacBook Air, and Mac mini. 8:59 - Introducing the new MacBook Air Learn how the new MacBook Air brings many of our most advanced technologies — including...
YouTube
September Event 2018 — Apple
Apple Special Event. September 12, 2018. Big news all around. Take a look at the all-new Apple Watch Series 4, iPhone XS and iPhone XS Max, and iPhone XR. 7:48 — Apple Watch Series 4 Learn more at https://apple.co/2p4OlCZ 38:46 — iPhone X...
YouTube
WWDC 2018 Keynote — Apple
Apple WWDC 2018. Four OS updates. One big day. Take a look at updates for iPhone and iPad, Mac, Apple Watch, and Apple TV. 9:54 — Announcing iOS 12 Learn how you can FaceTime with up to 32 people. Share AR experiences with friends. And be...
YouTube
Apple Watch — Dear Apple — Apple
People reach out to Apple all the time to say how Apple Watch is helping them live healthier lives. Here, real customers read the actual stories they shared. Learn more: https://www.apple.com/apple-watch-series-3
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
