Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
In the studio with Grammy-nominated music producer Oak Felder
Follow hitmaking, Grammy-nominated songwriter and music producer Oak Felder as he creates a new song. Along the way, he speaks about music production, creating his own unique sound, working with the world’s top artists, and what it means fo...
YouTube
Hermitage: 5 hrs 19 min 28 sec in one continuous take - Official Trailer | Shot on iPhone 11 Pro
A cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia, taking in 45 galleries, 588 masterpieces, and live performances. Filmed entirely on iPhone 11 Pro in one continuous take on one battery charge. Watch...
YouTube
A one-take journey through Russia’s iconic Hermitage museum | Shot on iPhone 11 Pro
Experience a 5 hr 19 min 28 sec cinematic journey through one of the world’s biggest museums in St. Petersburg, Russia. Take in 45 galleries, 588 masterpieces, and live performances, shot in 4K on iPhone 11 Pro in one continuous take. Watc...
YouTube
Apple Arcade Trailer — Play extraordinary
Apple Arcade is here. Enjoy groundbreaking new games made by many of the world’s most innovative developers. Find it on the App Store. Learn more: http://apple.co/AppleArcade Games featured: "Hot Lava" by Klei Entertainment "Oceanhorn 2:...
YouTube
September Event 2019 — Apple
Innovation takes the stage September 10, 2019. Check out the all-new iPhone 11 Pro, iPhone 11, Apple Watch Series 5, and iPad. And get the latest on Apple Arcade and Apple TV+. 3:20 — Apple Arcade 13:12 — Apple TV+ 19:58 — Introducing th...
YouTube
WWDC 2019 Keynote — Apple
Apple WWDC 2019. One big week. Even bigger announcements. Announcing updates to iOS, watchOS, and macOS. And introducing iPadOS, the all-new Mac Pro and Pro Display XDR. New software and technologies. Hands-on labs. Technical and design f...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
