Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Apple – September Event 2016
Apple Special Event. September 7, 2016. Take a look at our latest announcements. iPhone 7 and 7 Plus. Apple Watch Series 2. AirPods. http://apple.co/2cH9WNQ
YouTube
Apple – WWDC 2016 Keynote
At WWDC we made lots of major announcements. iOS 10 is our biggest release yet, with incredible features in Messages and an all-new design for Maps, Photos, and Apple Music. With macOS Sierra, Siri makes its debut on your desktop and Apple...
YouTube
Apple - March Event 2016
Check out our live event and watch the introduction of the stunning 9.7-inch iPad Pro, beautiful new bands for Apple Watch, and iPhone SE — the most powerful 4-inch phone ever. http://apple.co/1T6p59b
YouTube
Apple - September Event 2015
Check out iPhone 6s and iPhone 6s Plus, learn about the powerful iPad Pro, take a look at the new features and bands for Apple Watch, and see the premiere of the all-new Apple TV. https://www.apple.com/?cid=www-us-ytb-keysep15
YouTube
Apple - WWDC 2015
See the announcement of Apple Music, get a preview of OS X El Capitan and iOS 9, and learn what’s next for Apple Watch and developers.
YouTube
October Event 2014
Get a first look at iMac with Retina 5K display and iPad Air 2. Learn about the release of OS X Yosemite. And follow every moment of the special event at Town Hall on the Apple campus. http://www.apple.com/?cid=www-us-yt-oct2014-key
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
