Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
September Event 2018 — Apple
Apple Special Event. September 12, 2018. Big news all around. Take a look at the all-new Apple Watch Series 4, iPhone XS and iPhone XS Max, and iPhone XR. 7:48 — Apple Watch Series 4 Learn more at https://apple.co/2p4OlCZ 38:46 — iPhone X...
YouTube
WWDC 2018 Keynote — Apple
Apple WWDC 2018. Four OS updates. One big day. Take a look at updates for iPhone and iPad, Mac, Apple Watch, and Apple TV. 9:54 — Announcing iOS 12 Learn how you can FaceTime with up to 32 people. Share AR experiences with friends. And be...
YouTube
Apple Watch — Dear Apple — Apple
People reach out to Apple all the time to say how Apple Watch is helping them live healthier lives. Here, real customers read the actual stories they shared. Learn more: https://www.apple.com/apple-watch-series-3
YouTube
Apple — WWDC 2017 Keynote
Apple WWDC 2017. Take a look at our latest announcements. The new iPad Pro. iMac Pro. HomePod. iOS 11. macOS High Sierra. watchOS 4. Learn more: http://www.apple.com
YouTube
Designed for Shane R. — Apple (with Audio Descriptions)
View this film without audio descriptions here: http://apple.co/2pBA72z Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note. Learn more about Made for iPhone...
YouTube
Designed for Shane R. — Apple
Shane is a middle school band and choir director who uses Made for iPhone hearing aids in her classroom so she can hear every note. Audio Descriptions: https://apple.co/3RjwrZG Learn more about Made for iPhone hearing aids: http://apple....
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
