Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Apple Event — March 8, 2022
Watch the special Apple Event to learn about the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE, and iPhone 13 Pro and iPhone 13 in two new shades of green. To watch the event interpreted in American Sign Language (ASL)...
YouTube
Apple Event — October 18, 2021
Watch the special Apple Event to learn about the new Macbook Pro, all-new AirPods, HomePod mini, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/Ok8vSLhqg54 00:00:00 Introducti...
YouTube
Celebrating Steve | October 5 | Apple
To commemorate the 10th anniversary of Steve’s passing, this short film is a celebration of his life and his extraordinary vision. Steve believed that “people with passion can change the world for the better.” He challenged us to see the w...
YouTube
Apple Event — September 14, 2021
Watch the special Apple Event to learn about the new iPhone 13 Pro, iPhone 13, Apple Watch Series 7, iPad mini, iPad, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/d1PcBDLV6jw...
YouTube
WWDC 2021 — June 7 | Apple
Watch the WWDC21 Apple Keynote for an in-depth look at updates on iOS, iPadOS, watchOS, tvOS, macOS, AirPods, and Privacy, broadcasting from Apple Park. To watch the event interpreted in American Sign Language (ASL), please click here: htt...
YouTube
Every product carbon neutral by 2030 | Apple
Apple is already carbon neutral. But that’s just the start of our climate commitment. By 2030, every single Apple product around the world will be carbon neutral. From design to manufacturing to shipping, usage, and recycling. Because the...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
