Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Apple Arcade Trailer — Play extraordinary
Apple Arcade is here. Enjoy groundbreaking new games made by many of the world’s most innovative developers. Find it on the App Store. Learn more: http://apple.co/AppleArcade Games featured: "Hot Lava" by Klei Entertainment "Oceanhorn 2:...
YouTube
September Event 2019 — Apple
Innovation takes the stage September 10, 2019. Check out the all-new iPhone 11 Pro, iPhone 11, Apple Watch Series 5, and iPad. And get the latest on Apple Arcade and Apple TV+. 3:20 — Apple Arcade 13:12 — Apple TV+ 19:58 — Introducing th...
YouTube
WWDC 2019 Keynote — Apple
Apple WWDC 2019. One big week. Even bigger announcements. Announcing updates to iOS, watchOS, and macOS. And introducing iPadOS, the all-new Mac Pro and Pro Display XDR. New software and technologies. Hands-on labs. Technical and design f...
YouTube
Apple Card Design
This is Apple Card. Titanium, laser-etched, no numbers, and no fees. A new kind of credit card. Coming this summer. Be one of the first to get Apple Card: https://apple.co/Apple_Card Audio Descriptions: https://youtu.be/D0z3I8nMizY
YouTube
March Event 2019 — Apple
Apple Special Event. March 25, 2019. Introducing Apple TV+, Apple Card, Apple News+, and Apple Arcade. 1:03:30 — Introducing Apple TV+ Apple TV+ is a new streaming service with original stories from the most creative minds in TV and film...
YouTube
October Event 2018 — Apple
Apple Special Event. October 30, 2018. Check out all the new updates for iPad Pro, MacBook Air, and Mac mini. 8:59 - Introducing the new MacBook Air Learn how the new MacBook Air brings many of our most advanced technologies — including...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
