Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
How to set up Apple Pay. #Shorts
Learn more on http://apple.com/apple-pay Audio descriptions: https://youtube.com/shorts/VIEOaJxVE-4 #ApplePay
YouTube
How to know where you can use Apple Pay. #Shorts
Learn more on http://apple.com/apple-pay Audio descriptions: https://youtube.com/shorts/ZnLRH9-2Jqg #ApplePay
YouTube
How to pay in store with Apple Pay using iPhone. #Shorts
Learn more on http://apple.com/apple-pay Audio Descriptions: https://youtube.com/shorts/5MuTZ-l8V7U #ApplePay
YouTube
Behind the scenes: An Apple Event shot on iPhone
Take a look at an Apple Event shot on iPhone 15 Pro. The team behind the curtain talks process. The director shoots in low light with amazing results — while treating iPhone 15 Pro like a real pro camera. Pro workflow specialists name-drop...
YouTube
Apple Event — October 30, 2023
Watch the special Apple Event to learn about the new MacBook Pro and iMac with the M3 family of chips. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/xPeXbWMzv18 Audio Descriptions: htt...
YouTube
Apple Event — September 12, 2023
Watch the special Apple Event to learn about iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/Xb8LykDM1x0 Au...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
