Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Apple Event — September 14, 2021
Watch the special Apple Event to learn about the new iPhone 13 Pro, iPhone 13, Apple Watch Series 7, iPad mini, iPad, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/d1PcBDLV6jw...
YouTube
WWDC 2021 — June 7 | Apple
Watch the WWDC21 Apple Keynote for an in-depth look at updates on iOS, iPadOS, watchOS, tvOS, macOS, AirPods, and Privacy, broadcasting from Apple Park. To watch the event interpreted in American Sign Language (ASL), please click here: htt...
YouTube
Every product carbon neutral by 2030 | Apple
Apple is already carbon neutral. But that’s just the start of our climate commitment. By 2030, every single Apple product around the world will be carbon neutral. From design to manufacturing to shipping, usage, and recycling. Because the...
YouTube
Apple Event — April 20, 2021
Watch the special Apple Event and learn about the new iMac, iPad Pro, and more. To watch the event interpreted in American Sign Language (ASL), please click here https://youtu.be/TWIHE9yEdOw 00:00 Introduction 04:51 iPhone 12 06:06 Air...
YouTube
Tim Cook on Privacy
On January 28, 2021, Apple CEO Tim Cook delivered remarks at Computers, Privacy & Data Protection Conference: Enforcing Rights in a Changing World. The virtual conference — hosted annually in Brussels, Belgium — is one of the foremost inter...
YouTube
Apple Event — November 10, 2020
Watch the special Apple Event and learn about the next generation of Mac. Now with the Apple M1 chip, the new MacBook Air, 13-inch MacBook Pro, and Mac mini each take a huge leap forward. To watch the event interpreted in American Sign Lan...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
