Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Apple Vision Pro: The Making of Submerged, an Immersive Film
A behind the scenes look at Submerged, the first scripted film in Apple Immersive Video. Join Academy Award® Winners Edward Berger and James Friend on set as they break down the entire filmmaking process for Apple Vision Pro. From writing a...
YouTube
Apple Vision Pro: Submerged Trailer
Submerged, the first scripted film in Apple Immersive Video. Watch only on Apple Vision Pro on October 10. A WWII submarine crew combats a harrowing torpedo attack in this adrenaline-pumping thrill ride. From filmmaker Edward Berger, direc...
YouTube
AirPods 4: Experience Immersive Sound
Powered by the H2 chip, the new AirPods 4 feature an updated fit for all-day comfort and a totally transformed audio experience. Personalized Spatial Audio places sound all around you for more immersive listening. With up to 30 hours of lis...
YouTube
Hearing Aid feature for AirPods Pro 2 | Apple
Introducing a breakthrough all-in-one hearing health experience — a Hearing Test, a Hearing Aid capability, and active Hearing Protection. Coming this fall to your AirPods Pro 2 with a free software update. Learn more: https://apple.co/4cZ...
YouTube
Apple Event — September 9, 2024
Watch the special Apple Event to learn about the next generation of iPhone, Apple Watch, and AirPods, and so much more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/PYnfJl2OSic Audio...
YouTube
Apple Intelligence | Privacy
Apple Intelligence sets a brand-new standard for privacy in AI. It’s designed to protect your privacy at every step and is integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal i...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
