Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Wherever you are, Apple Arcade is open | Parking Lot | Apple Arcade
No matter the time, place, or situation, you’re just a tap away from the most fun place on your phone. Because wherever you are, Apple Arcade is open. Learn more about Apple Arcade: http://apple.co/AppleArcade Follow Apple Arcade on Twitt...
YouTube
Apple Event — September 7, 2022
Watch the special Apple Event to learn about iPhone 14, iPhone 14 Pro, Apple Fitness+, Apple Watch Ultra, Apple Watch Series 8, AirPods Pro, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https...
YouTube
WWDC 2022 - June 6 | Apple
Watch the WWDC22 Apple Keynote announcing the latest software, hardware, services, and operating systems. To watch the event interpreted in American Sign Language (ASL), please click here: https://apple.co/38T45DA For more on the Apple Wo...
YouTube
Apple Event — March 8, 2022
Watch the special Apple Event to learn about the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE, and iPhone 13 Pro and iPhone 13 in two new shades of green. To watch the event interpreted in American Sign Language (ASL)...
YouTube
Apple Event — October 18, 2021
Watch the special Apple Event to learn about the new Macbook Pro, all-new AirPods, HomePod mini, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/Ok8vSLhqg54 00:00:00 Introducti...
YouTube
Celebrating Steve | October 5 | Apple
To commemorate the 10th anniversary of Steve’s passing, this short film is a celebration of his life and his extraordinary vision. Steve believed that “people with passion can change the world for the better.” He challenged us to see the w...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
