Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Behind the scenes: An Apple Event shot on iPhone
Take a look at an Apple Event shot on iPhone 15 Pro. The team behind the curtain talks process. The director shoots in low light with amazing results — while treating iPhone 15 Pro like a real pro camera. Pro workflow specialists name-drop...
YouTube
Apple Event — October 30, 2023
Watch the special Apple Event to learn about the new MacBook Pro and iMac with the M3 family of chips. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/xPeXbWMzv18 Audio Descriptions: htt...
YouTube
Apple Event — September 12, 2023
Watch the special Apple Event to learn about iPhone 15, iPhone 15 Pro, Apple Watch Series 9, Apple Watch Ultra 2, and more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/Xb8LykDM1x0 Au...
YouTube
The Underdogs: Swiped Mac | Apple at Work
The Underdogs are back in action. This time they’re on a mission to save a missing Mac. Thankfully they’ve got Apple’s powerful security features on their side. Great news for them. Bad, bad news for the bumbling thieves. This is Apple...
YouTube
What Apple developers need to know | WWDC23 | Apple
There’s never been a better time to create for Apple platforms –– including iOS, iPadOS, macOS, tvOS, and all-new visionOS. At https://developer.apple.com, get insights from Apple engineers and designers with over 175 brand-new instruction...
YouTube
WWDC 2023 — June 5 | Apple
Watch the WWDC23 Apple Keynote announcing the latest Apple Vision Pro, MacBook Air 15", software, services, and operating systems. 00:00:00 Introduction 00:03:09 Mac 00:16:49 iOS 00:34:34 iPadOS 00:43:14 macOS 00:57:02 Audio & Home 01...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
