Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Mac: Effortless File Transferring with AirDrop
Transfer files seamlessly between iPhone and Mac with AirDrop. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/cyJ6fd8g3nQ #MacBookAir #MacBook #Mac Welcome to the off...
YouTube
Mac: Summarize Long Notes with Apple Intelligence
Summarize long notes into key points with Apple Intelligence Writing Tools. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/Ya-1UCrfwUs #MacBookAir #MacBook #Mac #AppleIn...
YouTube
Shot on iPhone 16 Pro | "Last Scene" A Film by Kore-eda Hirokazu | Apple
“Last Scene,” a short film directed by Hirokazu Kore-eda, shot on iPhone 16 Pro. Screenwriter Kurata meets Yui, a girl who has traveled 50 years into the past. As they attempt to save the future of TV drama, they must confront the consequen...
YouTube
Shot on iPhone 16 Pro | Behind the Last Scene | Apple
Explore the making of Hirokazu Kore-eda’s short film "Last Scene,” shot on iPhone 16 Pro, through interviews with the director, cast, and crew. Learn more about iPhone 16 Pro and iPhone 16 Pro Max: https://apple.co/3GJ9uhb Audio Descripti...
YouTube
Metallica — Official Trailer | Apple Vision Pro
Watch Metallica’s first immersive concert film, only on Apple Vision Pro starting March 14th. Link to schedule Apple Vision Pro demo: https://apple.co/MetallicaVP Audio Descriptions: https://youtu.be/-SjIgElk3s0 #Metallica #AppleImmersiv...
YouTube
Apple Vision Pro: The Weeknd “Open Hearts” Trailer
Coming this Thursday. ‘Open Hearts,’ the new immersive music experience from @theweeknd. See it first exclusively on Apple Vision Pro. Watch in Apple Stores where Apple Vision Pro is available, beginning November 15th. Follow the link to b...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
