Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Apple Card | Sweater | Apple
Search past purchases fast with Apple Card. Learn more about Apple Card: https://apple.co/3UZvGHn Audio Descriptions: https://youtu.be/BaDRNCR6EtQ “Täysikuu” by Olavi Virta: https://apple.co/olavi-virta-taysikuu #RebootYourCreditCard #A...
YouTube
The new iPad Pro + M4 chip
The M4 chip is the most advanced chip ever in an iPad. Find out all the details in a deep dive with Tim Millet, VP of platform architecture. Learn More: https://apple.co/3y9NsQu Audio Descriptions: https://youtu.be/aHKZMMPTrp0 #iPad #iP...
YouTube
Apple Event — May 7, 2024
Watch the special Apple Event to learn about the new iPad Air, now in two sizes, iPad Pro with the next-generation M4 chip, and the first-ever Apple Pencil Pro. To watch the event interpreted in American Sign Language (ASL), please click h...
YouTube
How to set up Apple Pay. #Shorts
Learn more on http://apple.com/apple-pay Audio descriptions: https://youtube.com/shorts/VIEOaJxVE-4 #ApplePay
YouTube
How to know where you can use Apple Pay. #Shorts
Learn more on http://apple.com/apple-pay Audio descriptions: https://youtube.com/shorts/ZnLRH9-2Jqg #ApplePay
YouTube
How to pay in store with Apple Pay using iPhone. #Shorts
Learn more on http://apple.com/apple-pay Audio Descriptions: https://youtube.com/shorts/5MuTZ-l8V7U #ApplePay
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
