Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Shot on iPhone 16 Pro | Big Man - Starring Stormzy | Apple
Big Man tells the fictional story of Tenzman, a world-weary musician, and the two bright, joyful kids who come into his life by chance. Soon the trio find themselves on a journey together — one that will reveal a better way forward for them...
YouTube
Screenshots become events. Just like that. #Shorts
This fall, visual intelligence will turn all those screenshots into events in your calendar that you actually show up to. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/4mTvN4p “Only You” by Ginger Root #Apple #WW...
YouTube
Translate your convos live. Yes, live. #Shorts
This fall, Apple Intelligence will translate your conversations live on FaceTime, in text messages, and on calls. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/4kJOPsg “Only You” by Ginger Root #iPadOS26 #WWDC25...
YouTube
See ya later to spam texts and calls. #Shorts
See you never. This fall, iOS26 will automatically throw those sketchy unwanted messages into a junk drawer for you. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/43U1dyO #Apple #WWDC25 #MessagesScreening #iOS26 #...
YouTube
Take a poll, split the bill in Messages. #Shorts
No friendship breakups over here. This fall, you’ll be able to take polls in your group chats in Messages and split bills with your friends with Apple Cash. Learn more at www.apple.com/os/ Audio Descriptions: https://apple.co/43Yxh4R “O...
YouTube
Introducing Liquid Glass | Apple
Meet our next chapter in software design, built with the sleek and expressive material Liquid Glass. This universal design puts greater focus on your content, creating a more personal experience that brings joy and delight across all our pl...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
