Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Hearing Aid feature for AirPods Pro 2 | Apple
Introducing a breakthrough all-in-one hearing health experience — a Hearing Test, a Hearing Aid capability, and active Hearing Protection. Coming this fall to your AirPods Pro 2 with a free software update. Learn more: https://apple.co/4cZ...
YouTube
Apple Event — September 9, 2024
Watch the special Apple Event to learn about the next generation of iPhone, Apple Watch, and AirPods, and so much more. To watch the event interpreted in American Sign Language (ASL), please click here: https://youtu.be/PYnfJl2OSic Audio...
YouTube
Apple Intelligence | Privacy
Apple Intelligence sets a brand-new standard for privacy in AI. It’s designed to protect your privacy at every step and is integrated into the core of your iPhone, iPad, and Mac through on-device processing. So it’s aware of your personal i...
YouTube
18 things from WWDC24 | Apple
Here’s your guide to the big announcements from this year’s Worldwide Developers Conference. Watch the full keynote here: https://apple.co/3RjCPkA Audio Descriptions: https://youtu.be/C0fkvRO4A8c "So Happy (feat. Laura Mvula & Francis an...
YouTube
WWDC 2024 — June 10 | Apple
Watch the WWDC24 keynote introducing Apple Intelligence, personal intelligence designed to be helpful and relevant to you. Other exciting updates are coming with iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, and visionOS 2. To watch the e...
YouTube
Apple Card | Ladder | Apple
Apple Card makes paying your bill simple and fast. Learn more about Apple Card: https://apple.co/3UZvGHn Audio Descriptions: https://youtu.be/ruVtt1GT6K0 #RebootYourCreditCard #AppleCard Welcome to the official Apple YouTube channel...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
