Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Shot on iPhone 16 Pro | Behind the Last Scene | Apple
Explore the making of Hirokazu Kore-eda’s short film "Last Scene,” shot on iPhone 16 Pro, through interviews with the director, cast, and crew. Learn more about iPhone 16 Pro and iPhone 16 Pro Max: https://apple.co/3GJ9uhb Audio Descripti...
YouTube
Metallica — Official Trailer | Apple Vision Pro
Watch Metallica’s first immersive concert film, only on Apple Vision Pro starting March 14th. Link to schedule Apple Vision Pro demo: https://apple.co/MetallicaVP Audio Descriptions: https://youtu.be/-SjIgElk3s0 #Metallica #AppleImmersiv...
YouTube
Apple Vision Pro: The Weeknd “Open Hearts” Trailer
Coming this Thursday. ‘Open Hearts,’ the new immersive music experience from @theweeknd. See it first exclusively on Apple Vision Pro. Watch in Apple Stores where Apple Vision Pro is available, beginning November 15th. Follow the link to b...
YouTube
Apple Vision Pro: The Making of Submerged, an Immersive Film
A behind the scenes look at Submerged, the first scripted film in Apple Immersive Video. Join Academy Award® Winners Edward Berger and James Friend on set as they break down the entire filmmaking process for Apple Vision Pro. From writing a...
YouTube
Apple Vision Pro: Submerged Trailer
Submerged, the first scripted film in Apple Immersive Video. Watch only on Apple Vision Pro on October 10. A WWII submarine crew combats a harrowing torpedo attack in this adrenaline-pumping thrill ride. From filmmaker Edward Berger, direc...
YouTube
AirPods 4: Experience Immersive Sound
Powered by the H2 chip, the new AirPods 4 feature an updated fit for all-day comfort and a totally transformed audio experience. Personalized Spatial Audio places sound all around you for more immersive listening. With up to 30 hours of lis...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
