Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
WWDC 2025 — June 9 | Apple
Watch the WWDC25 keynote introducing our broadest design update ever and a more helpful Apple Intelligence. You’ll also learn about exciting features coming with iOS 26, iPadOS 26, macOS 26, watchOS 26, visionOS 26, and tvOS 26. To watch t...
YouTube
Magnifier on Mac | Apple
Magnifier on Mac makes the physical world more accessible for anyone with low vision. If you’re in a setting like a classroom, Magnifier connects to your iPhone camera so you can zoom in on a screen or whiteboard. You can also adjust brig...
YouTube
Mac: Control iPhone on Mac with iPhone Mirroring
Use your iPhone from your Mac with iPhone Mirroring. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/8zntxJCWkIk #MacBookAir #MacBook #Mac Welcome to the official Apple...
YouTube
Mac: Effortless File Transferring with AirDrop
Transfer files seamlessly between iPhone and Mac with AirDrop. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/cyJ6fd8g3nQ #MacBookAir #MacBook #Mac Welcome to the off...
YouTube
Mac: Summarize Long Notes with Apple Intelligence
Summarize long notes into key points with Apple Intelligence Writing Tools. Mac to school. Learn more: https://www.apple.com/education/college-students/ Audio Descriptions: https://youtu.be/Ya-1UCrfwUs #MacBookAir #MacBook #Mac #AppleIn...
YouTube
Shot on iPhone 16 Pro | "Last Scene" A Film by Kore-eda Hirokazu | Apple
“Last Scene,” a short film directed by Hirokazu Kore-eda, shot on iPhone 16 Pro. Screenwriter Kurata meets Yui, a girl who has traveled 50 years into the past. As they attempt to save the future of TV drama, they must confront the consequen...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
