Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
New iPhone Lineup: Compare the iPhone 17, 17 Pro and Air Models
Compare our newest lineup. It’s a win-win whichever you choose. Find out which new iPhone is right for you. While you watch, you’ll get a closer look at the new colors and features that make this such an impressive iPhone lineup. 00:09 -...
YouTube
Dear Apple | Apple Watch
Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen’s struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada. Learn more:...
YouTube
Introducing iPhone Air | Apple
This is iPhone Air. Super thin. Strikingly light. Shockingly strong. Powered by the new A19 Pro chip, which is built for Apple Intelligence. Fitted with our new 18MP Center Stage front camera and an advanced 48MP Fusion camera system that e...
YouTube
Introducing iPhone 17 Pro | Apple
Introducing iPhone 17 Pro. Built from solid aluminum, a unique unibody encases our biggest battery with our longest battery life. The most powerful chip made for iPhone is cooled by an entirely new thermal system. Ceramic Shield protects th...
YouTube
Introducing AirPods Pro 3 | Apple
The world’s best in-ear Active Noise Cancellation, with up to 2x more noise cancelled than AirPods Pro 2. Exceptional sound quality. All-new heart rate sensing during workouts. A more secure in-ear fit. IP57 dust, sweat, and water resistanc...
YouTube
Catch up quick | Apple September event highlights
Here’s a quick recap of the good things coming your way: iPhone 17 Pro, iPhone Air — the thinnest iPhone ever, iPhone 17, AirPods Pro 3, Apple Watch SE 3, Apple Watch Ultra 3, and Apple Watch Series 11. Watch the full keynote here: https:/...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
