Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
iPhone 17 Pro: The Powerful A19 Pro Chip
Inside iPhone 17 Pro, the Apple-designed vapor chamber cools the A19 Pro chip, allowing for even higher sustained performance. Imagine if we were that powerful. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB...
YouTube
Great Ideas Start On Mac
Voiced by the late Dr. Jane Goodall, from groundbreaking discoveries to award-winning films; it all starts from nothing. Great ideas start on Mac. Endless possibility are waiting, What will you make with it? Start here: https://apple.co/4o...
YouTube
Design is how it works | Apple
“Most people make the mistake of thinking design is what it looks like… Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs, The New York Times, 2003 “Neon: 1. Shinjuku” by Hannah Peel & Manchester C...
YouTube
The Underdogs: BSOD (Blue Screen of Death) | Apple at Work
The Underdogs are ready for their first-ever trade show until a PC outage strikes and the Blue Screen of Death threatens their beloved Container Con. Thanks to the security of their Apple products, the Underdogs are unaffected and experienc...
YouTube
Let Loose: Featuring 8x Zoom on iPhone 17 Pro
Jackson Wang on the set of “Let Loose” with 8x optical-quality zoom on iPhone 17 Pro. Commissioned by Apple. #ShotoniPhone17Pro #Shorts
YouTube
iPhone 17 Pro: Incredibly Powerful Camera
With a 48MP Pro Fusion camera system and 8x optical-quality zoom. A durable aluminum unibody and new Ceramic Shield 2. It’s the ultimate Pro. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB “Come Rain Or Com...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
