Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
See ya later to spam texts and calls. #Shorts
See you never. This fall, iOS26 will automatically throw those sketchy unwanted messages into a junk drawer for you. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/43U1dyO #Apple #WWDC25 #MessagesScreening #iOS26 #...
YouTube
Take a poll, split the bill in Messages. #Shorts
No friendship breakups over here. This fall, you’ll be able to take polls in your group chats in Messages and split bills with your friends with Apple Cash. Learn more at www.apple.com/os/ Audio Descriptions: https://apple.co/43Yxh4R “O...
YouTube
Introducing Liquid Glass | Apple
Meet our next chapter in software design, built with the sleek and expressive material Liquid Glass. This universal design puts greater focus on your content, creating a more personal experience that brings joy and delight across all our pl...
YouTube
Big things coming to iPad. #Shorts
This fall, you’ll be able to multitask with a ton of windows, access files from your Dock, navigate with a menu bar, and do so much more on your iPad. Learn more at www.apple.com/os/. “Only You” by Ginger Root #iPadOS26 #WWDC25 #Apple
YouTube
Wanna see something gorgeous? #Shorts
Apple’s new look is coming soon. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/45MsrtK “Only You” by Ginger Root #LiquidGlass #WWDC25 #Apple #iOS26 #macOS26 #iPadOS26 #watchOS26
YouTube
New things on the way from Apple
Woah. Here’s your guide to some of the big announcements from this year’s Worldwide Developers Conference. Watch the full keynote here: https://youtu.be/0_DjDdfqtUE Learn more at https://www.apple.com/os/ Audio Descriptions: https://yout...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
