Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
Apple Holiday: Capture the Cheer on iPhone 17 Pro
This holiday, remember that friendship is a gift. Watch the full Apple holiday film on our Youtube channel where handmade woodland critters film themselves singing a song of friendship on iPhone 17 Pro. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: Capture the Holidays with Center Stage Front Camera
This holiday, remember that friendship is a gift. Our whole squad of woodland puppets couldn’t leave set without getting a group selfie. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: Bring on the Holidays with Dual Capture on iPhone 17 Pro
This holiday, remember that friendship is a gift. Squirrel wanted to give the world a little peak of what set life is like on our latest holiday film. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: The Making of “A Critter Carol”
This holiday, remember that friendship is a gift. Behind-the-scenes of our new holiday film. See how we handcrafted a cast of woodland puppets and brought them to life on iPhone 17 Pro. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: The Making of “A Critter Carol”
This holiday, remember that friendship is a gift. Check out the behind-the-scenes of our new holiday film. See how we handcrafted a cast of woodland puppets and brought them to life on iPhone 17 Pro. Learn more about iPhone: https://www.ap...
YouTube
Apple Holiday: “A Critter Carol” Shot On iPhone 17 Pro
This holiday, remember that friendship is a gift. In this Apple holiday film, a ragtag group of woodland critters discover a lost iPhone 17 Pro and film themselves singing a song of friendship. Learn more about iPhone: https://apple.co/4oh...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
