Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Action Mode: The Making of How iPhone Helps Make Filming Accessible
Action mode on iPhone empowers individuals with Parkinson’s to capture smooth, handheld videos and reclaim the joy of filming precious moments, along with accessibility features. Audio Descriptions: https://youtube.com/shorts/SFURX93HVq4?f...
YouTube
Apple Intelligence: Clean Up Photos with iPhone 16
With Apple Intelligence, you can now remove distracting objects from your photos with the Clean Up tool. Learn more about iPhone 16: https://apple.co/407Tyfl Learn more about Apple Intelligence: https://apple.co/4eGwlad Audio Description:...
YouTube
Shot on iPhone 16 Pro | Big Man - Behind The Scenes | Apple
The cast and crew take us behind the scenes of Big Man for a look at how the film was brought to life with iPhone 16 Pro. Using Cinematic mode, 4K 120 fps slow motion and the ability to shoot in Apple Log. Director Aneil Karia and Director...
YouTube
Shot on iPhone 16 Pro | Big Man - Starring Stormzy | Apple
Big Man tells the fictional story of Tenzman, a world-weary musician, and the two bright, joyful kids who come into his life by chance. Soon the trio find themselves on a journey together — one that will reveal a better way forward for them...
YouTube
Screenshots become events. Just like that. #Shorts
This fall, visual intelligence will turn all those screenshots into events in your calendar that you actually show up to. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/4mTvN4p “Only You” by Ginger Root #Apple #WW...
YouTube
Translate your convos live. Yes, live. #Shorts
This fall, Apple Intelligence will translate your conversations live on FaceTime, in text messages, and on calls. Learn more at www.apple.com/os. Audio Descriptions: https://apple.co/4kJOPsg “Only You” by Ginger Root #iPadOS26 #WWDC25...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
