Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Introducing iPhone 17 Pro | Apple
Introducing iPhone 17 Pro. Built from solid aluminum, a unique unibody encases our biggest battery with our longest battery life. The most powerful chip made for iPhone is cooled by an entirely new thermal system. Ceramic Shield protects th...
YouTube
Introducing AirPods Pro 3 | Apple
The world’s best in-ear Active Noise Cancellation, with up to 2x more noise cancelled than AirPods Pro 2. Exceptional sound quality. All-new heart rate sensing during workouts. A more secure in-ear fit. IP57 dust, sweat, and water resistanc...
YouTube
Catch up quick | Apple September event highlights
Here’s a quick recap of the good things coming your way: iPhone 17 Pro, iPhone Air — the thinnest iPhone ever, iPhone 17, AirPods Pro 3, Apple Watch SE 3, Apple Watch Ultra 3, and Apple Watch Series 11. Watch the full keynote here: https:/...
YouTube
Apple colossal news #shorts
Here’s major news from our latest event. Featuring iPhone 17 Pro, iPhone Air, iPhone 17, AirPods Pro 3, and Apple Watch Series 11. #Apple #AppleEvent #iPhone17 #iPhone17Pro #iPhoneAir #AppleWatch #AirPods
YouTube
Apple Event — September 9
Watch the special Apple Event to learn about iPhone 17, iPhone Air, and iPhone 17 Pro. Plus Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, AirPods Pro 3, and more. To watch the event interpreted in American Sign Language (A...
YouTube
Action Mode: How iPhone Helps Make Filming More Accessible
Accessibility features on iPhone empowers individuals with Voice Control, Touch Accommodations and more to help people with Parkinson’s disease to capture smooth, handheld videos and reclaim the joy of filming precious moments — even with h...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
