Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
The Underdogs: BSOD (Blue Screen of Death) | Apple at Work
The Underdogs are ready for their first-ever trade show until a PC outage strikes and the Blue Screen of Death threatens their beloved Container Con. Thanks to the security of their Apple products, the Underdogs are unaffected and experienc...
YouTube
Let Loose: Featuring 8x Zoom on iPhone 17 Pro
Jackson Wang on the set of “Let Loose” with 8x optical-quality zoom on iPhone 17 Pro. Commissioned by Apple. #ShotoniPhone17Pro #Shorts
YouTube
iPhone 17 Pro: Incredibly Powerful Camera
With a 48MP Pro Fusion camera system and 8x optical-quality zoom. A durable aluminum unibody and new Ceramic Shield 2. It’s the ultimate Pro. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB “Come Rain Or Com...
YouTube
New iPhone Lineup: Compare the iPhone 17, 17 Pro and Air Models
Compare our newest lineup. It’s a win-win whichever you choose. Find out which new iPhone is right for you. While you watch, you’ll get a closer look at the new colors and features that make this such an impressive iPhone lineup. 00:09 -...
YouTube
Dear Apple | Apple Watch
Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen’s struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada. Learn more:...
YouTube
Introducing iPhone Air | Apple
This is iPhone Air. Super thin. Strikingly light. Shockingly strong. Powered by the new A19 Pro chip, which is built for Apple Intelligence. Fitted with our new 18MP Center Stage front camera and an advanced 48MP Fusion camera system that e...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
