Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Apple Holiday: The Making of “A Critter Carol”
This holiday, remember that friendship is a gift. Behind-the-scenes of our new holiday film. See how we handcrafted a cast of woodland puppets and brought them to life on iPhone 17 Pro. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: The Making of “A Critter Carol”
This holiday, remember that friendship is a gift. Check out the behind-the-scenes of our new holiday film. See how we handcrafted a cast of woodland puppets and brought them to life on iPhone 17 Pro. Learn more about iPhone: https://www.ap...
YouTube
Apple Holiday: “A Critter Carol” Shot On iPhone 17 Pro
This holiday, remember that friendship is a gift. In this Apple holiday film, a ragtag group of woodland critters discover a lost iPhone 17 Pro and film themselves singing a song of friendship. Learn more about iPhone: https://apple.co/4oh...
YouTube
iPhone 17 Pro: The Powerful A19 Pro Chip
Inside iPhone 17 Pro, the Apple-designed vapor chamber cools the A19 Pro chip, allowing for even higher sustained performance. Imagine if we were that powerful. Learn more about iPhone 17 Pro and iPhone 17 Pro Max: https://apple.co/47RqgGB...
YouTube
Great Ideas Start On Mac
Voiced by the late Dr. Jane Goodall, from groundbreaking discoveries to award-winning films; it all starts from nothing. Great ideas start on Mac. Endless possibility are waiting, What will you make with it? Start here: https://apple.co/4o...
YouTube
Design is how it works | Apple
“Most people make the mistake of thinking design is what it looks like… Design is not just what it looks like and feels like. Design is how it works.” —Steve Jobs, The New York Times, 2003 “Neon: 1. Shinjuku” by Hannah Peel & Manchester C...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
