Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
10 published updates
Apple debuts M5 Pro and M5 Max to supercharge the most demanding pro workflows
Apple today announced M5 Pro and M5 Max, the world’s most advanced chips for pro laptops, powering the new MacBook Pro.
Apple unleashes M5, the next big leap in AI performance for Apple silicon
Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple’s Foundation Models framework unlocks new intelligent app experiences
Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
New Apple Intelligence features are available today
Apple today released new Apple Intelligence features that elevate the user experience across iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro.
New versions of Apple’s software platforms are available today
Apple today released exciting new features and capabilities across each of its software platforms — iOS, iPadOS, macOS, watchOS, tvOS, and visionOS.
Get ready to discover the next generation of iPhone, Apple Watch, and AirPods
Apple fans can pre-order and upgrade to the groundbreaking iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max starting Friday, September 12.
Latest Apple Intelligence videos
172 published videos
YouTube
Get an alert when someone calls your name. #Shorts
Designed for every student. Learn more: https://www.apple.com/accessibility/designed-for-students/ Watch the full film on our YouTube Channel.
YouTube
Draw on iPad, however you hold Apple Pencil. #Shorts
Designed for every student. Learn more: https://www.apple.com/accessibility/designed-for-students/ Watch the full film on our YouTube Channel.
YouTube
Start a workout, without a touch. #Shorts
Designed for every student. Learn more: https://www.apple.com/accessibility/designed-for-students/ Watch the full film on our YouTube Channel.
YouTube
Apple Holiday: Capture the Cheer on iPhone 17 Pro
This holiday, remember that friendship is a gift. Watch the full Apple holiday film on our Youtube channel where handmade woodland critters film themselves singing a song of friendship on iPhone 17 Pro. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: Capture the Holidays with Center Stage Front Camera
This holiday, remember that friendship is a gift. Our whole squad of woodland puppets couldn’t leave set without getting a group selfie. #ShotoniPhone #AppleHoliday
YouTube
Apple Holiday: Bring on the Holidays with Dual Capture on iPhone 17 Pro
This holiday, remember that friendship is a gift. Squirrel wanted to give the world a little peak of what set life is like on our latest holiday film. #ShotoniPhone #AppleHoliday
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
