Apple Intelligence
Apple
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Read more →
Latest Apple Intelligence updates
16 published updates
Apple unveils innovative features and intelligence experiences across services
With the 2027 software releases coming this fall, Apple is bringing powerful new features to services users.
Apple introduces Siri AI, a profoundly more capable and personal assistant
Apple introduces Siri AI, a profoundly more capable and personal assistant powered by Apple Intelligence, with personal context, world knowledge, and onscreen awareness.
Apple Intelligence brings powerful AI capabilities into everyday experiences
Apple unveils the next generation of Apple Intelligence, integrating powerful AI capabilities into iPhone, iPad, and Mac for more personal and helpful everyday experiences.
Apple unveils next generation of Apple Intelligence, Siri AI, and more
Today, Apple previewed its upcoming software releases that will deliver the next generation of Apple Intelligence and introduce Siri AI.
Due to DMA, Siri AI delayed in EU for iOS 27 and iPadOS 27
Due to the Digital Markets Act, Apple will not be able to ship Siri AI in the European Union with the release of iOS 27 and iPadOS 27.
Apple unveils new accessibility features, and updates with Apple Intelligence
Apple announced major accessibility updates powered by Apple Intelligence, including new capabilities for VoiceOver, Magnifier, and Voice Control.
Latest Apple Intelligence videos
193 published videos
YouTube
iOS26 Quick Tips in Messages. #Shorts
@ErikTollefsrud shares some great tips to use in Messages, making your chats a breeze. Here’s how he does it ⬇️ • Tap and hold the Plus icon to quickly add Photos • Quickly reply to a message just by swiping right • To add Live Stickers,...
YouTube
Translate text with Apple Intelligence. Tip from Piper at the Apple Store. #Shorts
#iPhone #iPhoneTips #TranslateText #AppleIntelligence #AppleStore
YouTube
Keep your streak and close your rings. Tip from Nathan at the Apple Store. #Shorts
#AppleWatch #AppleWatchTips #CloseYourRings #AppleStore
YouTube
Media Scrum #DrawnoniPad #Shorts
Hard court. Harder questions. Commissioned by Apple. #DrawnoniPad #ShotoniPhone by @samcotton “In the world of balls, a match-winning tennis ball is held in the highest regard, because it’s extremely rare for a tennis ball to make it to t...
YouTube
Top Dogs — Official Trailer | Apple Vision Pro
Get swept up in the competition of the biggest dog show on Earth with this two-part immersive doguseries, premiering January 30. Only on Apple Vision Pro. Link to schedule Apple Vision Pro demo: https://apple.co/4jQ6EGv #TopDogs #Crufts #...
YouTube
The power of Apple ProRes RAW on iPhone 17 Pro. #Shorts
Capturing video in the ProRes RAW format allows you to grade with incredible flexibility, extending your ability to adjust color, brightness, shadows and more. Here’s how you can do it ⬇️ • In Settings, tap Camera, tap Formats, then turn...
Apple entered the AI era on its own terms: on-device, private, and deeply integrated into the operating system rather than bolted on as a chatbot. Apple Intelligence arrived in iOS 18 in 2024, with Private Cloud Compute ensuring that sensitive queries never leave the user's control. Apple's approach is slower and more deliberate than its competitors, but it reaches billions of devices in people's pockets, on their desks, and on their wrists.
Timeline
Apple founded by Steve Jobs, Steve Wozniak and Ronald Wayne.
Siri launched with iPhone 4S — first mainstream voice assistant.
Apple acquires machine learning startup Lattice Data; ML team grows.
Apple acquires several AI startups; ML research accelerates.
Apple Intelligence announced at WWDC; Private Cloud Compute introduced.
iOS 18.1 ships with first Apple Intelligence features on device.
Visual Intelligence and expanded Siri capabilities roll out globally.
Founders & leadership
