What happens when a self-taught, chart-topping K-Pop producer brings new technology into the studio?
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In this episode of In The Cut, we travel to Heavymental Ent. in Korea to sit down with K-pop producers EarAttack and Mincheol. Fresh off producing TWICE's "Strategy" featuring Megan Thee Stallion—which recently landed on the Billboard Hot 100—EarAttack breaks down his workflow for building global hits.
Watch as EarAttack crafts the perfect prompt, extracts the exact bass MIDI files he needs, and dials in the groove by making precise BPM adjustments.
Having taught himself production from a young age, EarAttack explains how this technology makes the notoriously difficult beat-making process feel much more accessible. As his music spreads worldwide and attracts collaborations from global artists, he embraces the tools that allow him to share his sound with the world.
In this video:
00:00 - Finding the perfect prompt: "What should I write to make it come out well?" 00:39 - Producing TWICE's "Strategy" featuring Megan Thee Stallion 00:55 - Charting on the Billboard Hot 100 01:05 - Extracting bass MIDI files for the mix 01:22 - Dialing in the groove: Why 94bpm is too fast 02:10 - How new technology makes the self-taught production process easier 02:20 - Scaling global collaborations and sharing K-Pop worldwide
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