Introducing our latest image generation model in the API Introducing our latest image generation model in the API

When we introduced image generation in ChatGPT last month, it quickly became one of our most popular features: over 130 million users around the world created more than 700 million images in just the first week⁠(opens in a new window).

Today, we’re bringing the natively multimodal model that powers this experience in ChatGPT to the API via gpt-image-1, enabling developers and businesses to easily integrate high-quality, professional-grade image generation directly into their own tools and platforms. The model’s versatility allows it to create images across diverse styles, faithfully follow custom guidelines, leverage world knowledge, and accurately render text—unlocking countless practical applications across multiple domains.

Leading enterprises and startups across industries including creative tools, e-commerce, education, enterprise software, gaming, are already using image generation in their products and experiences. We’re excited to share some of these examples below.

Adobe Airtable Figma Gamma HeyGen OpusClip Quora Wix Photoroom Playground

Adobe’s leading ecosystem of creative tools including its Firefly and Express apps will provide access to OpenAI’s image generation capabilities, giving creators the choice and flexibility to experiment with different aesthetic styles—something business professionals, consumers and creators all value when generating new creative ideas.

We’re also continuing to work with developers and businesses to uncover more ways image generation in the API can serve their use cases, including:

Designing and editing: Canvais exploring ways to integrate OpenAI's gpt-image-1 to push the boundaries of design generation and editing in its Canva AI and Magic Studio tools. Through gpt-image-1 capabilities like transforming rough sketches into stunning graphic elements and enabling high-fidelity visual edits, Canva will further empower its 230 million users to bring their ideas to life in entirely new ways.

Creating and editing logos: GoDaddyis actively experimenting to integrate image generation so customers can easily create logos that are editable, remove backgrounds, and generate professional typography. In addition, as a new experience with GoDaddy Airo®, the team is working towards customers creating social media posts and marketing assets that reflect their unique brand identities for original product and brand content created from a prompt.

Building marketing collateral: HubSpot is exploring how OpenAI's new AI image generation capabilities can help customers create marketing and sales collateral. As HubSpot continues to add new AI-powered tools for scaling businesses, these image generation capabilities have the potential to transform how customers produce high-quality images for social media, email marketing, and landing pages without requiring specialized design expertise.

Generating recipes and shopping lists: Instacart is testing new ways to use the API for image generation, including images for recipes and shopping lists.

Editing videos: invideo enables millions of users to transform their ideas into videos using AI. With the integration of gpt-image-1, the platform now offers improved text generation, fine-grain editing controls, and advanced style guidance.

Editing videos: invideo enables millions of users to transform their ideas into videos using AI. With the integration of gpt-image-1, the platform now offers improved text generation, fine-grain editing controls, and advanced style guidance.