Building a data-driven, efficient culture with AI Building a data-driven, efficient culture with AI

Within a few short months of adoption, teams across the company have used ChatGPT to:

* Develop content in multiple languages: ChatGPT Enterprise plays a critical role in localizing copy across different locales, which was previously very time-intensive. “Tasks that would have taken weeks before only take hours now,” Reuther said. “ChatGPT Enterprise allows us to take on more ambitious goals since the team is more efficient.” By using ChatGPT to translate hundreds of strings into multiple languages, the team is able to take on far more exciting projects than before. “We’re very happy with the translation quality, which we’ve verified with native speakers at the company.”

* Uplevel data fluency: James Smith, Data Tech Lead, shared that non-technical employees have found unique ways to use ChatGPT. “People who are less technical or data-literate are able to upload CSVs and identify trends, something they never could have done before. They’re able to contribute to the discussion in new ways.” And for those employees who are more familiar with SQL, using ChatGPT Enterprise has allowed them to write queries 80% faster.

* Drive engineering productivity: “Different types of engineers have found different uses for ChatGPT,” Smith said. “Junior engineers might use it as a thought partner to validate their approach, while more senior engineers use it for communication, especially in higher-stakes situations like presenting to the board.”

* Bring more rigor to UI/UX design: “We’ve built a UX Scoring GPT to help us become more metrics-driven,” said Liam Thompson, Head of Innovation & Design at Holiday Extras. “The GPT captures research about UI/UX principles from authoritative sources, as well as my personal guidelines and recommendations. Not only can it provide a quantified score, but it can also point out specific issues on the page and provide actionable design feedback.”

* Provide a superior customer support experience: With 30% of customer service inquiries now being handled by an AI bot before getting to a human, customer support costs have dropped across the company. Simultaneously, NPS (customer satisfaction) scores have risen from 60% to 70%.

> “Early ChatGPT users in the organization were so proud of the work they were doing, they couldn’t help but tell colleagues. Employee word-of-mouth on the quality of work became an instant driver of ChatGPT adoption.”

David Norris, Chief Growth Officer

Achieving real productivity gains with ChatGPT Enterprise

As Holiday Extras invests in bringing powerful AI abilities to their employees, they measured AI’s impact on the workforce. Here are the results:

* ChatGPT Enterprise has seen incredible adoption, with 95% of respondents saying they use it weekly

* 92% of employees saved over 2 hours per week in productivity gains

* ChatGPT Enterprise has sped up code debugging times by 75%, greatly improving engineering productivity.

* All of this has cumulatively resulted in over 500 hours saved per week across the company

* This represents an equivalent of $500k in annual savings

Employees are happier and more productive, and continue to find ways to use ChatGPT Enterprise to boost their productivity and creativity.

Looking ahead, Holiday Extras has also made strides to get this powerful technology into the hands of their customers. They’ve already released Syd AI⁠(opens in a new window), a bot that can help travelers better understand their travel insurance policies. As they strive to become the ultimate vacation planning experience, they’re now developing an AI-powered, ultra-personalized Holiday Extras super app using OpenAI’s API.

> “Our goal is for each and every customer to get unique recommendations for their trip. And there’s no better way to get there than AI.”

David Lee, Director of Innovation & Growth

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