For a company that operates at Mercado Libre’s scale - thousands of internal tools, millions of customers - managing AI agents has meant juggling multiple models for different tasks. Early signs with GPT-5 show how one model can handle conversation, reasoning, and tool use together. Daniel Rabinovich, Mercado Libre’s COO, explains in this short clip.
ChatGPT
VIDEO
1 October 2025
GPT-5 unites intent and reasoning for Mercado Libre
For a company that operates at Mercado Libre’s scale - thousands of internal tools, millions of customers - managing AI agents has meant juggling multiple models for different tasks. Early signs with GPT-5 show how one model can handle conv...
