Claude VIDEO 5 June 2026

How Anthropic uses Claude in GTM Engineering

Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how he went from account executive with zero coding experience...

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Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how...

Sales reps drown in administrative work, from digging through scattered documentation to answering customer emails late into the night. Jared Sires, GTM Product Manager, shares how he went from account executive with zero coding experience to building CLAFTS (Claude Drafts), an AI email assistant powered by the Claude API that drafts customer replies in his own voice, with Claude Code.

Check out the full case study to learn more: www.claude.com/blog/how-anthropic-uses-claude-gtm-engineering

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